The answer is a mission statement. It's the document that guides a business's day-to-day actions and decisions.
A mission statement lays out a business's goals and core values, and that's what steers daily decision-making. A vision statement is different — it paints the long-term picture of where the business is headed, not the daily grind. A business plan and a simple goal are related ideas, but neither one is the term for guiding day-to-day actions.
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