The answer is mission statement. Milady's definition matches the question directly: a mission statement is a guide to the actions of the organization — it spells out the overall goals, provides a path, and contains the core values to guide decision making.
The book distinguishes this from a vision statement, which it describes separately as a sweeping picture of the long-term goals for the business — what it is to become. A goal and a business plan are related but distinct concepts covered nearby; the specific term tied to guiding day-to-day actions is mission statement.
Milady Standard Barbering, 6th ed., Ch. 21 (The Business of Barbering), p. 757: "A mission statement is a guide to the actions of the organization: It spells out the overall goals, provides a path, and contains the core values to help guide decision making."
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