The answer is beards and beard designs. Milady's History chapter marks the moment specifically: "The year 2010 saw a massive return of beards and beard designs on young men." This is one of the more recent facts in the whole History section — most of the chapter covers centuries-old barbering history, so a dated 2010 trend stands out.
Clean-shaven faces, sideburns, and long hair — the other choices — describe real barbering trends from other eras, but 2010 specifically is the year Milady credits with the modern beard-and-beard-design resurgence that's still shaping demand for facial-hair services today.
Milady Standard Barbering, 6th ed., Ch. 1 (The History of Barbering), p. 17: "The year 2010 saw a massive return of beards and beard designs on young men."
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More real History questions with sourced answers: What Position Did Tribal Barbers Hold in Early Cultures, What Latin Word for "Beard" Is the Origin of "Barber", What Does the Acronym NABBA Stand For.
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